Links Of London Unveil New Olympics Inspired Mens Jewellery Collection

Best known for their womens jewellery collections, British jewellers Links of London this week unveiled a new collection to try and boost their presence in the male jewellery sector.

Made up predominantly of bracelets, the collection takes the simple woven friendship bracelets and gives it an upmarket twist by combining twisted thread with sterling silver. Featuring a range of different styles, the collection is inspired by the 2012 Olympics with Olympic and Paralympic colour friendship bracelets, on offer as well as burgundy and green racing track cufflinks and ruthenium-plated dog tags and cuffs embossed with the Union Jack. Sport is also an influence in the watch range with the Chicane watch inspired by with it’s design referencing a car’s dashboard and incorporating racing green and red.

Alongside the jewellery the collection also features black leather calf bags, black and chocolate brown leather wallets, card holders and iPad covers.

Via Retail Jeweller.